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Collaboration between Singapore Tourism Board and Warner Music Singapore sees the singer-songwriter unveil unexpected facets of Singapore through music and photography

Singapore Tourism Board (STB) announced its latest collaboration with Warner Music Singapore and homegrown talent Nathan Hartono to inspire travel to Singapore through music and photography.

As part of the collaboration, the singer-songwriter and his latest single “In the Clouds” will be featured in STB’s new social content series titled “Singapore Close-Ups”. This series is part of STB’s latest Made in Singapore global campaign, which spotlights how ordinary moments are transformed into extraordinary and unique experiences in Singapore.

The social content series will feature the works of talented local photographers such as Qi Hao, Yafiq Yusman and Lenne Chai, as they capture Singapore’s iconic locations and hidden gems in creative and unique ways. The photographers will convey stories of Singapore through their lens, uncovering diverse facets from lush urban greenery and heritage buildings, to art and food.

The first of the series, which launches today, features Hartono’s visual interpretation of “clouds”, to inspire discovery in Singapore.

Nathan Hartono said: “As someone who holds both Singapore and music close to my heart, this collaboration has been a dream come true. It showcases the charming and almost whimsical corners of this island, alongside my new single In the Clouds. I look forward to being part of this journey of discovery through photography, where we capture and appreciate the extraordinary moments made in Singapore.”

Beyond Singapore, Hartono has captivated the hearts of audiences in STB’s key markets such as China, Indonesia, Malaysia, Philippines and the United States with his soulful and charismatic performances. He recently released his debut major label studio album titled “The Great Regression” which represents a new phase in his artistic journey of self-discovery and innovation.

Ms Choo Huei Miin, Director, Brand, STB said: “As a multi-faceted artist, Nathan Hartono’s unwavering dedication to his craft while pushing boundaries in pursuit of artistic excellence is true to our Passion Made Possible brand. Through his creative photography and distinctive style in music, we hope to inspire more audiences to visit Singapore and discover its rich offerings.”

Mr Gerald Ang, Managing Director, Warner Music Singapore, said: “We are delighted to partner STB on this exciting collaboration that unveils the hidden facets of Singapore through the powerful combination of music and photography. Warner Music Singapore is proud to be part of Nathan Hartono’s journey as he captures the essence of the city in his unique and creative interpretation, introducing Singapore to his fans worldwide.”

STB’s collaboration with Warner Music Singapore and Nathan Hartono will culminate in a music video for “In the Clouds” that follows his journey in the pursuit of dreams. The video is set against the backdrop of Keong Saik and Tanjong Pagar – chic neighbourhoods with old-world charm that hold special meaning and memories for Hartono. The video will be released on 2 November.

The “Singapore Close-Up” series will roll out on @VisitSingapore TikTok, Instagram, Facebook and YouTube. Images are available here.