The nationwide campaign, branded 鈥極ur Summer, Our Way鈥, will offer family-friendly activities in Aseer, the Red Sea, Jeddah, Taif and Al-Baha as part of the Kingdom鈥檚 expanding tourism push under Vision 2030
The Saudi Tourism Authority officially launched its 鈥楽audi Summer 2026鈥 programme, a nationwide initiative that covers five key destinations: Aseer, the Red Sea, Jeddah, Taif and Al-Baha. The programme operates under the Arabic slogan 鈥権蒂娰佡嗀 毓賱賶 賰賷賮賳丕鈥, which translates to 鈥極ur Summer, Our Way鈥, and features activities designed for families, children and groups.
The announcement followed a workshop in Riyadh chaired by the Minister of Tourism and Chairman of the Saudi Tourism Authority Ahmed Al-Khateeb, which brought together more than 140 partners from the public and private sectors. During the workshop, Minister Al-Khateeb emphasised that the meeting reflected the Ministry鈥檚 and the Authority鈥檚 commitment to building effective partnerships with the private sector. He noted that the success of the Saudi Summer 2026 programme depended on integrating efforts across the tourism ecosystem.
Mr. Fahd Hamiduddin, Chief Executive Officer and Board Member of the Saudi Tourism Authority, affirmed that the Authority would hold the workshop annually. He stated that this regular gathering aimed to enhance cooperation with tourism partners and unify visions and efforts.
As part of the programme, the Saudi Tourism Authority also launched a dedicated 鈥楽audi Summer Offers鈥 platform. The platform helps visitors find travel packages and holiday offers tailored to their preferences. The summer programme is scheduled to run throughout the season, showcasing the diversity of Saudi Arabia鈥檚 destinations, from the Red Sea coast to the mountain highlands of Aseer, Taif and Al-Baha.
Source: Saudi Press Agency
